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[Softcover; 229X324mm]⸻The master’s thesis examines, through an photographic project, how design decisions shape realities. The emphasis is on the increasingly blurred line between documentation and staging in photography. It also provides insights into the photographic process of the project, the building of frames, and the design of a newspaper. The theoretical foundation draws on theories by authors such as Susan Sontag and Roland Barthes, as well as sources like Kunstforum, Volume 273 – Report: Bilder aus der Wirklichkeit. [Inventing Life]
[Poster; A1]⸻La Vita è bella (1997) by Roberto Benigni inspired me to create a small symbol of tolerance. The film is a tribute to the power of imagination and to humanity. The main character in the movie creates an alternative reality for a child, based on personal convictions, and reveals how absurd the idea of racial theory is. Inspired by this, a series of collages and a poster were created, also for a child, for Rosa, my 9 year-old half sister. Maybe, for a moment, it lets her feel that imagination and fiction can help in difficult times. Typography — Climax! [Das Leben ist schön]
[Poster; A1]⸻The posters were created for a lecture series at the University of Art and Design Linz, each representing one of the speakers. The central idea behind the series is the shift in perspective of a cube seen from different angles, reflecting the speakers’ individual viewpoints. All cubes are the same size — no single perspective is more or less important. [Ringvorlesung, Kunstuniversität Linz, 2024]
[Newspaper; 280X400mm]⸻A newspaper created to accompany three photographs exhibited at the University of Arts Linz. It provides interested viewers with an overview of the process and the theoretical background behind them. The Newspaper addresses the work steps required for creating the images, focusing on selection, sequencing and reproduction. The typography reflects the project’s theme by leaving the center of the text blocks blank. Due to the thin paper, the printed images can be viewed from both sides, offering a shift in the perception of the photographs. [Inventing Life]
[Poster; A0]⸻The poster series was created for the Hochschüler:innenschaft der Kunstuniversität Linz, as part of a material exchange ‹Materialbörse› initiated by Sophie Morelli. It is based on the idea of transformation and reuse of materials within a defined framework — a process in which initially unused or leftover items are turned into components of artistic projects. To reflect this process in the design, various forms with different surfaces were developed and repeatedly rearranged within the poster frame. Different new forms emerged. [Materialien nutzen und tauschen]
[Poster; A1, A2]⸻Presentation, Exhibition Poster, Masters
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[Softcover; 116X191mm]⸻The theoretical bachelor thesis discusses the concept for a book about the building culture in Vorarlberg. The book is meant to give beginners a basic introduction to the architectural development of the region. [Den Wald vor lauter Bäumen nicht s]
[Poster; A0]⸻The poster series was made in cooperation with students of the Filmakademie Wien for the experimental short film Echo. The typography design follows a grid that was developed from the sound wave of a key scene in the film. In this scene, the main character shouts the word ‹Echo› into a cave. The sound of that scream — like it spreads and then slowly fades — became the basis for the typography. From loud to quiet, or quiet to loud. [Echo]
[Chromogene Abzüge—Lambda Prints—Mounted on Alu Dibond; 300X450mm]⸻The photoseries deals with the topic of change and uses ruins as a metaphor. In the series of pictures, the ruins are understood as traces of earlier orders and are intended to remind us of outdated ways of life. Every development is shaped by earlier circumstances — something that on the one hand remains present, but on the other has outgrown its original context and thus become obsolete. A ruin. The series is accompanied with excerpts from „Die Aufzeichnungen des Malte Laurids Brigge“. Various passages from the book were curated and typographically designed to present Rainer Maria Rilke’s interpretation of a process of transformation. Reproduction Photos: Martin Bilinovac
[Zurück nach Hause denken I - IV]
[Zurück nach Hause denken I - IV]
[Fine Art Print—Photorag Ultrasmooth; 350X500mm]⸻The photo series is based on predefined rules. The aim was to use uniform parameters to create different versions of the same motif—to make the similarities and differences of a subject visible. Applied to people walking, the resulting series reveals an individual loneliness of the persons, which at the same time creates a sense of connectedness through recurring and differing characteristics. Everything is the same—even if it is different. [Konvergenz]
[Fine Art Print—Mounted on Alu Dibond—Box Frame; 350X500mm]⸻Through newly arranged and photographically reproduced editorial images from Life Magazine, the series thematizes work processes such as selection, sequencing and reproduction. It reflects the dissolution of the boundaries between representation and reality. The constructive level of image creation becomes visible in the photographs. Traces such as reflections, traces of use or the materiality of the prints refer to human intervention. This makes it possible to experience the photograph as a constructed object that distances itself from reality. [Untitled I-V]
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Scholarships, Awards, Exhibitions
Leistungsstipendium Kunstuniversität Linz 2024
Förderpreis der Hochschüler*innenschaft OÖ 2025
100 Beste Plakate, Deutschland, Österreich, Schweiz 2023
Best Off Kunstuniversität Linz 2023
Atelierhaus C21 - Vienna, Exhibition kuratiert von Martin Bilinovac
Leistungsstipendium Kunstuniversität Linz 2024
Förderpreis der Hochschüler*innenschaft OÖ 2025
100 Beste Plakate, Deutschland, Österreich, Schweiz 2023
Best Off Kunstuniversität Linz 2023
Atelierhaus C21 - Vienna, Exhibition kuratiert von Martin Bilinovac
Lukas Hoffmann recently finished his Master’s in Visual Communication at the University of Art and Design Linz. Focused on typography, photography, and content-driven design. Works include books, posters, corporate identities, websites, photography concepts, and portraits. For commissions or collaborations, feel free to get in touch.